Media Assets

Introduction

Thank you for supporting Assur Foundation! This media kit contains everything you need to represent our brand, including logos, brand guidelines, press materials, social media profiles, and bios. To ensure brand consistency, please review the guidelines and reach out with any questions.

  • All materials funded by Assur Foundation, in part or in full, must be cobranded using our logo, brand font, and colors.
  • All graphic assets and press releases must be approved before publishing. For approval or additional materials, contact our marketing agency at marketing@assurfoundation.org.

Mission Statement

To accelerate and amplify deserving students of all ages, focused on supporting the Island of Puerto Rico. Via our aid we empower, inspire, and propel students into a future to influence positive change and advancement in their communities and reach their full potential.

Logo Guidelines

To maintain consistency and professionalism, follow these guidelines when using the Assur Foundation logo:

General Usage Guidelines and Logo Placement
  • Refer to the official Assur Foundation brand guidelines for logo usage, colors, and typography.
  • Always use the official Assur Foundation logo provided in high resolution.
  • Do not alter, distort, recolor, or modify the logo in any way.
  • Ensure proper spacing around the logo to maintain visual clarity.
  • Place the logo in a clear, prominent location where it stands out.
  • Maintain appropriate margins and spacing as per brand guidelines.
  • If used alongside other logos (e.g., in a partnership announcement), ensure equal sizing and positioning for fairness.

Colors

Primary Dark

#182a54

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Primary Light

#eff4ff

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White

#ffffff

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Accent

#e9364a

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Brand Guidelines

Press & Social Guidelines

When issuing a press release mentioning Assur Foundation, follow these steps to ensure compliance with branding and messaging standards:

Brand Consistency and Approval Guidelines
  • Refer to the official Assur Foundation brand guidelines for logo usage, colors, and typography.
  • Use the correct Assur Foundation logo size and placement as specified in the guidelines.
  • Maintain a professional tone and ensure accuracy in all mentions of Assur Foundation.
  • Ensure all references to Assur Foundation align with their messaging and values.
  • It is always required to seek approval from Assur Foundation before distributing the press release.
  • Please always use this text at the end of a press release in describing the Assur Foundation:
    About the Azmat A. Assur Foundation: The Azmat A. Assur Foundation is a privately funded organization established to honor the legacy of Azmat Assur, a lifelong entrepreneur who established his business in Ponce, Puerto Rico. Our mission is to support the development of Puerto Rico’s youth through grants, scholarships, and financial gifts, with a focus on empowering future leaders in science, technology, engineering, and mathematics. For more information, please visit: www.assurfoundation.org.

When mentioning Assur Foundation on social media, follow these steps to ensure clarity, alignment with our values, and consistency in messaging:

Crafting and Amplifying Your Message
  • Clearly state your association with Assur Foundation, whether it’s a partnership, collaboration, sponsorship, or initiative.
  • Highlight the impact or value that the partnership with Assur Foundation brings to your organization, community, or audience.
  • Keep the message positive, engaging, and aligned with the mission statement of Assur Foundation.
  • Tag @AssurFoundation in your posts to enhance visibility and engagement.
  • Ensure accuracy in spelling and name usage—always refer to “Assur Foundation” in full, without abbreviations.
  • Share the link to the Assur Foundation website and tag the Assur Foundation.
  • On LinkedIn, include relevant industry hashtags alongside the ones below for better reach.
(Examples: #AssurFoundation, #EmpoweringCommunities, #AssurImpact)

Contact Information

Need something else? Please email info@assurfoundation.org for any other inquiries and we’ll be happy to help. If you’re interested in either becoming a partner, donating, or applying for a grant, please submit an inquiry form.

Contact Email: info@assurfoundation.org

LinkedIn: https://www.linkedin.com/company/assur-foundation